Campaign: Ami, mi mes, i mi logronan – Alleen jij bepaalt wie je bent!
Producer: Caribbean Filmcom
ENG team: Hester Jonkhout, Frank Staps
Type of production: Commercial, 2015
‘Only you determine who you are’ is a project from the Dutch Ministry of Justice and Safety. Its purpose is to offer teenagers from the age between 12 and 18 structured leisure activities. The participants are assisted in how to make the right choices in their path to adulthood.
During the project the participants are supported by role models to get them excited to join a sports club. By focusing on sports as the foundation of personal development, middle school teenagers are not only gaining a new focus, but also learning about friendship, how to build a positive network, and how to keep themselves busy with beneficial activities.
‘Only you determine who you are’ is an extension of the safe school environment.
The main goal is to encourage the youth and to get them interested in baseball, basketball or football to achieve behavioral changes. The participants are accompanied by selected trainers who stay in contact with the school about their progress. This intervention takes place for the duration of at least one season.
Curacao is also part of this successful campaign. In2Content was hired by the Dutch Ministry of Justice and Safety and they asked us to collaborate in this production to shoot the commercial with local ambassador Ramiro Balentina.