Advertising agency: Icon Juice
Client: Rijksdienst Caribisch Nederland (RCN)
Producer films + photography: Caribbean Filmcom
Director: Eloise van Wickeren
Type of production: 3 commercials & 3 infomercials, 2015
On the 18th of March 2015 the elections took place on Bonaire, Sint Eustatius and Saba.
Commissioned by Rijksdienst Caribisch Nederland (RCN) (Central government) Icon conceived the campaign ‘Planta bo voto’ which means ‘Plant Your Vote’. Caribbean Filmcom was asked by Icon to produce 3 commercials for this campaign.
The commercials shows different kinds of hands, dark skinned and light, Young and old. All these hands can plant seeds that will make the island flourish. With this in mind, the governors try to call all citizens of the island to vote and inform them which procedures have to be taken.
Infomercials were also produced where governors inform citizens about the voting process. For these infomercials all three Islands were visited.